Manchester United legend Gordon Hill says that today’s announcement of the club agreeing a record £750m with sportswear manufacturers adidas is proof that they are still the biggest club in the world.
Reports last week deceptively suggested that Nike had dropped the Reds from their label after an agreement that has lasted over a decade but it was suggested the club were simply holding out for a bigger deal – and adidas’ offer is more than double what Chelsea and Real Madrid’s current deals are with the brand.
Real Madrid’s association makes for interesting reading to those who compare the size of the biggest clubs and Hill insists that it underlines United’s status as the premier football club in the world. “It shows that we aren’t just a club, we’re an institution,” he said, exclusively to TalkOfTheDevils.com. “Form is temporary, class is permanent, and the club could hardly have wished for a more timely boost to remind everyone of their status. For them to have such a deal shows how marketable they are but also how strong that following is.”
[su_quote cite=”Gordon Hill”]Liverpool, City, Arsenal, Chelsea – they all dream of being as big as United. [/su_quote]
With the absence of Champions League football, Hill believes that the news of the deal is more than just a silver lining. “When you take into consideration how it highlights the profile of the club, it absolutely serves as the perfect reminder to players that even though they are out of the Champions League, they have the opportunity to play their part in something greater. With all due respect to smaller clubs, when you are playing for United you are forging your name in history. I consider myself fortunate enough to have been part of a team that rebuilt the reputation of the team’s style and I’m very appreciative of the fondness supporters seem to hold for me. There are a number of players who are dying for the opportunity to be one of those who take them back to the glory days,” said Hill.
[su_box title=”United’s Record Deal” box_color=”#cda33c” title_color=”#29322a”]United’s £750m deal is more than the combined cost of Chelsea, Liverpool and Manchester City in their takeovers over the last decade [/su_box]
The amount of money on show surprised many but Hill believes that the value of the club transcends finances. “What the deal shows is that no matter how other clubs try and dress it up, United just blow them out of the water when it comes to popularity, because of all the things I’ve mentioned. Liverpool, City, Arsenal, Chelsea – they all dream of being as big as United. It just adds to the positivity that seems to be around the club at the moment”, he said.
Hill’s autobiography “Merlin” is released this month. You can order signed and personalised copies through his official website. Gordon will be attending a signing at Waterstones in the Trafford Centre in Manchester on Tuesday, 29th July, at 6pm.