These images show Manchester United’s new change away kit which is due for release this week.
United’s strips with adidas have proven hugely popular with supporters and that has surpassed expectations with both club and manufacturer.
From the Daily Mail :
Adidas have confirmed that their launch of Manchester United’s new kit was the most successful in the club and the brand’s history.
The German sportswear giants penned a record £750million, 10-year deal to take over from Nike as the club’s suppliers from August 1.
And the early signs would appear to be good, with sales records shattered.
Adidas say the launch of the new home kit delivered over a month’s worth of forecasted sales within the first five days, while retailers across the globe reported a 200 per cent rise in day one sales compared to last year’s launch.
They add that their Manchester city centre branch reported a week’s worth of sales on the first day.
Adidas also say that on social media more than 212m content impressions were shared, while the launch film scored more than two million views.
The firm’s global general manager for football Markus Baumann said: ‘adidas is immensely proud to officially launch our Manchester United partnership, a deal that over the next ten years will bring two of the world’s leading sports brands together.
‘The partnership has already delivered record breaking results through a campaign that has reached millions of fans worldwide and shattered sales records for the new home shirt across the globe. We look forward to building upon this success and to continue to grow the partnership in the years to come.’
Richard Arnold, United’s managing director, added: ‘Partnering with adidas, we had high expectations; quality innovative kit, superb marketing, world beating distribution, a deep understanding of our history and our fans.
‘Adidas have not broken those expectations, they have smashed them. The kit has resonated with our fans, both with its nod to our history and the quality of its construction. We already have further exciting and iconic developments ahead and like our fans, I am excited about the next decade, on and off the pitch.’
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However, it is worth noting that the shirts have been popular primarily because of their retro design. This black and orange effort is slightly garish and may not go down the same!
